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PONDS x BEAUTYCON PRODUCED BY EVENTAGE WITH WEBER SHANDWICK/UNILEVER
How do you make a brand your grandma used, relevant to a younger audience? Create an experience they can’t resist.
Hatch designed and oversaw the fabrication of this colorful body-marbling activation inspired by the brand’s dripping makeup campaign. Guests then used the iconic cold cream to remove the marbling—turning a fun experience into a live product demo.
It wasn’t just a giveaway. It let a new generation experience firsthand why an iconic product still works.