ABOUT

STORYTIME…

Founder, Barb Salzman’s started her creative career at Anthropologie as a Visual Manager and part of the store opening traveling team. Hatch Creative Studio was dreamt up 4 years later and has lived up to its name. Along with her incredible team, Barb become a sought after name in brand activations, events and wedding design. Honored to have been voted Best Floral Designer for 4 years in a row, Best of Weddings Hall Of Fame to Top 10 Most Inspiring People by The Knot. Barb also designed and co-produced winning the former Guinness World Record for the longest picnic table for Hellmann’s Mayonaise 100th Anniversary.

In 2016, Barb begain a new career path and is currently in her 9th year as an Adjunct Associate Professor at the Fashion Institute of Technology teaching Product Presentation/Small Scale Window Design, Brand Activations, Portfolio, Intro to Business for Creatives and the Senior Capstone. Barb has also consulted on curriculum development. If you know Barb, you know this is an opportunity of lifetime for her and truly a labor of love.

Barbs most recent venture, has her going back to her retail roots with her own shop, Hatch General Store. Originally created as an online store and having made its way on to Free People Mart, its current manifestation is an eclectic and inspiring antique booth in the Catskills. You can currently find Hatch General Store at Red Owl Collective in Kingston, NY where Barb is working to spread peace and love through a curated and Hatch-made collection of inspired goods.

Barb often has a passion project in the works from house flipping, raising money for animal rescue at Funny For Fido, volunteering at Comfort Zone Camp to her peace project where Barb and her husband Dave designed a seasonal public art installation of a 10’ peace sign on the front of a brownstone in Chelsea, NY for over 6 years. Stay tuned for what’s next.


Hatch + Free People Story