STORYTIME…
Before founding Hatch Creative Studio, Barb Salzman honed spatial storytelling as a visual manager and on the store-opening team at Anthropologie. That passion for transforming spaces into experiences led her to launch Hatch Creative Studio, where her set design, brand strategy, and floral installations earned four consecutive Best Floral Designer wins from The Knot, a spot on their Top 10 Most Inspiring People list, honored member of Style Me Pretty's Little Black Book and a Guinness World Record for the world's longest picnic table for Hellmann's Mayonnaise 100th Anniversary.
As the agency evolved, Barb expanded the Hatch Creative ecosystem: Nest Event Loft: A curated, light-filled venue that overlooked the Flatiron Building for intimate events, micro-weddings, and brand pop-ups. Hatch Prop Shop: A space that offered unique prop rentals and vintage decor for events, set design, and photo shoots.
While full design and production services are not part of Hatch’s current scope, Barb offers strategic consulting for growing creatives, specializing in personal brand development, portfolio and résumé reviews, and brand strategy. She also offers home and retail styling services in the Hudson Valley.
Since 2016, Barb has brought that real-world magic to the classroom as an Adjunct Associate Professor at the Fashion Institute of Technology—teaching Product Presentation/Small Scale Window Design, Brand Activations, Portfolio, Intro to Business for Creatives, and the Senior Capstone, while also consulting on experience-focused curriculum development.
Her latest endeavor has her going back to her retail roots with Hatch General Store. What started online—and eventually landed on Free People—now lives as an eclectic booth at Red Owl Collective in Kingston, NY (and online again soon!), featuring assorted Hatch-made goods, upcycled wearables, and curated vintage. Through it all, Barb stays fueled by purposeful passion projects: whether fundraising for animal rescues, supporting grief relief for kids, or spreading good vibes via a seasonally styled public art piece of a 10-foot peace sign that graced a Chelsea brownstone for six years.
Barb loves a collab—feel free to reach out with inspiring projects!